Privacy Policy & Terms of Use

Effective Date: October 26, 2026

At HerPath, we believe that creating a more fulfilling life begins with understanding yourself, what matters to you, and the choices available to you.

We also believe that your personal information deserves care, respect, and transparency.

This page explains how HerPath collects, uses, and protects personal information, along with the terms that apply when you use our website, assessments, digital tools, courses, workshops, and coaching services.

We encourage you to read these policies and contact us with any questions.

Part I — Privacy Policy

1. Who We Are

HerPath is a personal development, life alignment, and coaching business founded by Anja Hamilton.

This Privacy Policy applies to HerPath's websites, online platforms, assessments, applications, educational programs, and related services, including:

The HerPath website at www.herpath.net
HerPath Compass, including the Life Alignment Assessment and Compass Map
Daily Compass and other HerPath digital tools
Online workshops, courses, and educational resources
Individual and group coaching services
HerPath newsletters and other communications

HerPath is operated by GutenMorgen Corporation, referred to in this policy as "HerPath," "we," "us," or "our."

For questions about this policy or your personal information, contact:

Email: [email protected]

Business Mailing Address: 455 Market Street, Ste 1940 NUM 871076, San Francisco, CA 94105, USA

2. Information We Collect

We collect information you voluntarily provide, information generated through your use of our services, and certain technical information necessary to operate our digital platforms.

A. Personal and Contact Information

Depending on the services you use, we may collect:

Your name and email address
Contact information you choose to share
Account registration and login information
Workshop, course, or event registrations
Communication preferences and marketing consent
Appointment and coaching booking information

B. Life Alignment and Personal Development Information

When you complete a HerPath assessment, coaching exercise, or personal development activity, we may collect information you provide about:

Your life priorities, values, goals, and aspirations
Satisfaction and alignment across different areas of life
Career, financial well-being, relationships, family, and personal growth
Fitness, vitality, emotional well-being, and daily habits
Stress, burnout, and perceived life challenges
Your reflections, journal entries, and responses to coaching questions

We may use this information to calculate assessment scores, identify patterns, generate personalized reports, and provide the services you request.

Some of this information can be personal or sensitive. We aim to collect only what is reasonably necessary to provide the requested experience.

Please avoid submitting medical records, financial account numbers, passwords, or other highly sensitive information unless a service specifically requires it and appropriate safeguards have been disclosed.

C. Assessment Results and Activity

Our digital tools may generate and retain:

Your assessment answers
Life Alignment scores and visualizations
Calculated personal development profiles
Personalized recommendations and coaching insights
Saved goals, activities, and progress
Information about your use of HerPath programs

For the free Life Alignment Assessment, your first name, email address, submitted ratings, results, and consent preference may be stored securely without requiring you to create a full user account.

D. Payment and Purchase Information

When you purchase a product or service, we may receive information about your purchase, payment status, transaction history, and subscription.

Payments are processed through third-party payment providers. Payment card information is handled according to the applicable payment provider's security and privacy practices.

E. Technical and Usage Information

When you access our websites or applications, technical information may be collected, including:

IP address and approximate location inferred from network information
Browser and device type
Pages visited and general usage activity
Session information
Cookies and similar technologies
Diagnostic information and error logs

We may also use technical information to protect our services against fraud, misuse, and automated submissions.

3. How We Use Your Information

We use information for legitimate business and service-related purposes, including:

Providing our services: Delivering assessments, personalized results, digital tools, coaching, courses, and workshops.

Personalizing your experience: Helping you understand assessment results, track progress, and identify meaningful next steps.

Managing accounts and purchases: Processing transactions, administering subscriptions, and providing customer support.

Communicating with you: Sending requested assessment results, registration confirmations, appointment information, receipts, and important service-related updates.

Marketing with your permission: Sending newsletters, educational insights, product announcements, and other promotional communications when you have opted in or when otherwise permitted by applicable law.

Improving our services: Understanding how customers use our tools, identifying technical issues, and improving the clarity and effectiveness of our offerings.

Protecting users and our business: Maintaining security, preventing abuse, resolving disputes, and complying with applicable legal obligations.

We do not require you to subscribe to marketing communications to receive a free assessment result.

Where applicable privacy law requires a legal basis for processing, our processing may rely on your consent, performance of a contract or requested service, compliance with legal obligations, or legitimate interests that are not overridden by your applicable rights.

4. Life Alignment Assessments and Personalized Recommendations

HerPath's assessments are designed to encourage self-reflection and personal development.

When you complete an assessment, your responses are used to calculate scores, create visual summaries, identify patterns, and provide relevant insights.

Some HerPath services also use artificial intelligence to help generate personalized written content, coaching prompts, or recommendations.

Where AI-assisted features are used, relevant user inputs may be processed through technology providers supporting those features, subject to applicable privacy and contractual safeguards.

AI-generated material may contain errors or interpretations that do not fully reflect your circumstances. You should use such material as a resource for reflection rather than as an authoritative assessment or professional diagnosis.

HerPath's tools are not medical or psychological diagnostic instruments.

We do not use individual Life Alignment assessment responses or private coaching notes as advertising content or make them available to advertisers for independently targeting users.

5. How We Share Information

We may share personal information only as reasonably necessary to operate our services, fulfill your requests, or meet legal obligations.

Service providers may include:

Kajabi, for website hosting, online courses, customer communications, and marketing operations
Base44, for HerPath applications, digital tools, assessments, and related data processing
Payment processing providers, including Stripe where applicable
Calendly, for appointment scheduling
Email delivery providers, for transactional messages and newsletters
Technology and AI providers, when necessary to deliver particular product features
Analytics and security providers, where enabled and applicable

These providers may process information according to their contractual responsibilities and applicable privacy policies.

Where you choose to work with a HerPath coach, relevant information may be made available to that coach as needed to provide the services you requested.

We may also disclose information when legally required, when necessary to protect rights or safety, or in connection with a legitimate business reorganization, subject to applicable law.

We do not sell the contents of your personal assessment responses or coaching notes.

If online analytics or advertising technologies result in information sharing that qualifies as a "sale" or "sharing" under applicable privacy law, we will provide the required disclosures and choices.

6. Email Communications and Marketing Preferences

If you provide your email address to receive an assessment result, we may send you the requested results and related information about that assessment.

Your assessment results email may also include optional suggestions for continuing your journey through HerPath products or services.

Receiving an assessment email does not automatically subscribe you to an ongoing marketing list.

If you separately opt in to marketing communications, you may receive newsletters, personal development resources, invitations, and product updates.

You can withdraw marketing consent or unsubscribe at any time using the unsubscribe link in marketing emails or by contacting us.

Unsubscribing from marketing does not necessarily prevent essential transactional communications relating to services you have requested or purchased.

7. Cookies, Analytics, and Tracking Technologies

Our websites and digital services may use cookies and similar technologies to:

Maintain sessions and account functionality
Remember preferences
Improve performance and reliability
Protect against misuse
Understand how visitors interact with our services
Measure marketing effectiveness where enabled

Some cookies are necessary for core website functionality. Others may be optional or subject to additional consent requirements depending on your location and the technologies used.

Third-party services integrated into HerPath may also use tracking technologies according to their own practices.

You can manage certain cookies through browser settings or through any cookie-preference controls provided on our websites.

Do Not Track and Privacy Signals: [INSERT VERIFIED DESCRIPTION OF HERPATH'S RESPONSE TO LEGACY DO NOT TRACK SIGNALS AND ANY APPLICABLE GLOBAL PRIVACY CONTROL OR OTHER OPT-OUT PREFERENCE SIGNALS.]

8. Data Security

We take the security of personal information seriously and use reasonable administrative, technical, and organizational safeguards appropriate to the information and services involved.

These may include access restrictions, authenticated account protections, secure service-provider infrastructure, and measures to reduce unauthorized use of our applications.

Assessment records are intended to be accessible only to authorized individuals and systems that need the information for legitimate business or service-related purposes.

No method of digital transmission or storage is completely secure, and we cannot guarantee absolute protection against every security risk.

If we become aware of a security incident requiring notification under applicable law, we will provide the required notifications.

9. Data Retention

We retain personal information only for as long as reasonably necessary to provide our services, support our customers, fulfill legitimate business purposes, and comply with applicable legal obligations. Retention periods vary depending on the type of information and its intended use.

Our general retention practices are as follows:

Guest Assessment Information: Assessment responses, scores, and personalized results are generally retained for up to 12 months after completion. This allows us to provide results, respond to inquiries, and support participants who wish to continue their HerPath journey. After this period, assessment information will be deleted or anonymized unless the participant has saved it to a registered account or a longer retention period is required or permitted by law. Contact information may be retained separately in accordance with our marketing and communication practices.
Registered Account Information: Account information, saved assessments, personal development records, and related data are generally retained while an account remains active. Following account closure, information will be deleted or anonymized when it is no longer reasonably necessary for legitimate business purposes or legal obligations.
Coaching and Program Records: Individual coaching notes, personal reflections, and development records are generally retained for up to 24 months following the conclusion of a coaching engagement or program. Administrative records, including agreements and participation records, may be retained for up to four years or longer where reasonably necessary to comply with legal obligations or address potential disputes. Associated financial records are retained according to the purchase and payment records policy below.
Purchase and Payment Records: Transaction histories, invoices, payment confirmations, and related financial records are retained for as long as reasonably necessary to meet accounting, tax, fraud prevention, contractual, and legal requirements. These records may be retained longer than other customer information when required or permitted by applicable law.
Marketing Contact Information: Contact details and communication preferences are generally retained while an individual remains subscribed to HerPath communications or while the information is otherwise needed for a legitimate purpose. When someone unsubscribes, we may retain limited information necessary to honor their preferences and prevent unwanted communications.

Retention periods may vary where longer storage is necessary to meet legal, regulatory, or contractual obligations. When personal information is no longer reasonably necessary for the purposes described above, we will delete or anonymize it in accordance with our data retention practices.

10. Your Privacy Rights and Choices

Depending on where you live and which privacy laws apply, you may have rights to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of eligible information
Withdraw consent for future processing that relies on consent
Opt out of marketing communications
Request information about certain disclosures of your personal information
Opt out of certain data sales, sharing, targeted advertising, or profiling where applicable
Receive a portable copy of certain personal information where required by law
Appeal a privacy-rights decision where applicable

To submit a privacy request, email [email protected] with the subject "Privacy Request."

For your protection, we may need to verify your identity before fulfilling certain requests. We will respond within the timeframes required by applicable law.

We will not unlawfully discriminate against you for exercising privacy rights.

Additional Information for California Residents

California residents may have specific rights under the California Consumer Privacy Act, as amended, if HerPath is subject to that law.

These may include rights to know, access, delete, correct, and limit certain uses of personal information, along with rights relating to the sale or sharing of personal information.

We will provide any additional notices, disclosures, or opt-out mechanisms required if these provisions apply to our business and activities.

International Visitors

If you access HerPath from outside the United States, your information may be processed and stored in the United States or other locations where our service providers operate.

Where international privacy laws apply, we will comply with applicable requirements relating to lawful processing, international transfers, consumer rights, and additional safeguards.

Residents of the European Economic Area, United Kingdom, or other jurisdictions with applicable data-protection rights may contact us to exercise those rights or obtain information about relevant processing arrangements.

11. Sensitive Wellness and Health-Related Information

Some HerPath assessments, workshops, and coaching activities may involve information concerning physical fitness, emotional well-being, stress, habits, or other matters that certain privacy laws classify as consumer health data.

We recognize that this information warrants particular care.

Where required by law, HerPath will provide additional disclosures, obtain the necessary consent, and offer relevant rights concerning access, deletion, or withdrawal of consent.

HerPath's personal development and wellness services should not be understood as a substitute for professional healthcare or mental health treatment.

12. Children's Privacy

HerPath's websites, assessments, coaching services, and digital products are intended for adults aged 18 and older.

We do not knowingly solicit personal information from children under 13.

If we become aware that personal information was collected from a child in violation of applicable law, we will take appropriate steps to address it, including deletion where required.

Parents or guardians with concerns may contact [email protected].

13. Changes to This Privacy Policy

We may update this Privacy Policy as our services, technologies, or legal obligations change.

When changes are made, we will revise the effective date at the top of this page.

Where required by law, we will provide additional notice or obtain consent before implementing material changes.

14. Contact Us

For privacy questions, data access or deletion requests, or concerns about how information is handled:

HerPath

Operated by: GutenMorgen Corporation

Email: [email protected]

Phone: +1(415) 320-1533

Mailing address: 455 Market Street, Ste 1940 NUM 871076, San Francisco, CA 94105, USA

Part II — Terms of Use

1. Agreement to These Terms

Welcome to HerPath.

These Terms of Use govern your access to and use of HerPath websites, digital applications, assessments, courses, workshops, educational materials, and related services.

By accessing or using these services, you agree to these Terms of Use, to the extent permitted under applicable law.

If you do not agree, please do not use the services.

Additional terms may apply to specific purchases, subscriptions, workshops, or coaching engagements. Those additional terms will be disclosed when applicable.

2. Eligibility and Account Responsibilities

HerPath services are intended for adults aged 18 or older.

When creating an account or purchasing a service, you agree to provide accurate information and keep relevant account details current.

You are responsible for maintaining the confidentiality of your login credentials and for activity occurring through your account, except where responsibility is limited by applicable law.

Please notify us promptly if you believe your account has been compromised.

Certain free tools may be available without account registration. Paid or personalized account features may require authentication.

3. Description of Services

HerPath provides personal development, education, and coaching resources designed to help participants explore their priorities, values, goals, habits, and overall sense of life alignment.

Services may include:

Free self-reflection tools and assessments
HerPath Compass and the Life Alignment Assessment
Personalized Compass Map experiences
Daily Compass and related digital planning or reflection tools
Digital courses, workbooks, and learning resources
Group workshops and educational events
Individual and group coaching services

Specific features, pricing, access periods, and deliverables are described on the relevant product or service page.

We may update or improve our services over time, subject to any contractual obligations and applicable consumer protections.

4. Personal Development and Professional Advice Disclaimer

HerPath provides coaching, education, personal development tools, and information intended to support reflection and informed decision-making.

Our content is not a substitute for individualized medical, mental health, legal, tax, or financial advice.

Life Alignment assessments, digital recommendations, and coaching materials are not clinical diagnostic tools and should not be used to diagnose or treat any physical or mental health condition.

Where appropriate, participants should consult qualified licensed professionals concerning matters requiring professional assessment or treatment.

If you are experiencing an immediate medical or mental health emergency, contact local emergency services or an appropriate crisis support provider.

If you are concerned about alcohol dependence or withdrawal, consult a qualified healthcare professional before abruptly changing alcohol use.

You remain responsible for your personal decisions and actions.

5. Assessments, Artificial Intelligence, and Personalized Content

Our assessments and digital tools are intended to help you examine your current circumstances and identify possibilities for personal growth.

Assessment scores and profile descriptions are educational and reflective tools, not objective determinations of personal worth, health status, or future success.

Certain services may use automated systems or artificial intelligence to develop personalized insights, summaries, or suggested actions.

Although we aim to provide helpful, accurate, and thoughtful content, automated outputs may be incomplete, inaccurate, or inappropriate for your particular circumstances.

You should apply your own judgment and seek professional guidance when appropriate.

HerPath does not guarantee specific personal, professional, financial, health, or relationship outcomes from using its services.

6. Purchases, Subscriptions, and Payments

Certain HerPath products are free, while others require a one-time payment, recurring subscription, or separate coaching agreement.

Current prices, billing frequency, product features, trial terms, and applicable taxes will be disclosed before purchase.

By completing a paid purchase, you authorize the applicable payment processor to charge the payment method you provide according to the terms disclosed at checkout.

Recurring Subscriptions

If you enroll in a recurring subscription, your subscription will renew according to the billing terms presented at checkout unless you cancel before the next applicable charge.

Before purchase, we will disclose the recurring price, billing frequency, applicable trial or promotional terms, and available cancellation methods.

Free Trials

Where a free or discounted trial is offered, the trial duration, any subsequent charges, and cancellation requirements will be disclosed before enrollment.

A free assessment does not automatically enroll you in a paid subscription.

Cancellation

You may cancel a recurring subscription using the cancellation process disclosed in your account or at checkout.

If you experience difficulty canceling, contact [email protected]

Where legally required, online subscriptions will have an accessible online cancellation method that does not impose unreasonable barriers or delays.

Cancellation generally stops future renewals but does not necessarily reverse charges already incurred, except where required by law or stated in the applicable offer terms.

Refunds

Refund eligibility depends on the product or service purchased and the terms disclosed with that offer.

Nothing in these Terms limits refund or cancellation rights that cannot legally be waived.

7. Coaching Services and Workshops

Coaching engagements may involve separate agreements specifying:

Program scope and deliverables
Session schedules and duration
Fees and payment terms
Rescheduling and cancellation policies
Confidentiality expectations
Responsibilities of the coach and participant

Where a separate written coaching agreement applies, that agreement governs the particular coaching engagement in the event of a conflict with these general Terms.

Participation in coaching or educational workshops does not establish a medical, psychotherapeutic, legal, or other licensed professional relationship.

Group workshops and community activities may involve interactions with other participants. We ask participants to respect each other's privacy; however, HerPath cannot guarantee the confidentiality of information voluntarily disclosed to other participants.

8. Intellectual Property and Permitted Use

Unless otherwise stated, HerPath owns or licenses the content available through its websites and services, including its text, graphics, assessments, course materials, workbooks, application interfaces, designs, trademarks, and other intellectual property.

When you purchase or receive access to our materials, you receive a limited, non-exclusive, non-transferable license to use them for your own personal, noncommercial purposes, subject to the applicable offer terms.

You may not reproduce, redistribute, resell, publish, license, or commercially exploit HerPath materials without prior written permission, except as permitted by applicable law.

You retain ownership of the original personal reflections, responses, and other content you submit. You authorize HerPath and its service providers to process that content as necessary to provide the requested services and as described in the Privacy Policy.

9. Acceptable Use

You agree not to:

Access another person's account or personal assessment information without authorization
Attempt to bypass subscription, payment, or security restrictions
Interfere with the operation or security of our applications
Use automated systems to abuse assessments, registrations, or email delivery
Upload unlawful or malicious materials
Misrepresent your identity or rights to information
Use our services to violate the rights of others

We may restrict or suspend access where reasonably necessary to protect users, maintain security, enforce these Terms, or comply with legal obligations.

10. Third-Party Services

HerPath may link to or integrate with third-party platforms, including payment processors, scheduling services, educational platforms, and application providers.

These third parties may maintain their own privacy policies and terms.

We encourage you to review their policies when using their services.

We are not responsible for independently operated third-party services to the extent permitted by applicable law.

11. Service Availability and Changes

We work to make HerPath services reliable and accessible.

However, digital services may occasionally be unavailable because of maintenance, technical problems, security incidents, or issues involving third-party providers.

We may improve or modify features, content, or functionality, provided that we honor applicable purchase agreements and consumer rights.

If a material change affects a paid service, we will provide notice or an appropriate remedy where required by law.

12. Warranties and Limitations of Liability

HerPath seeks to provide high-quality educational tools and coaching services, but we do not guarantee any particular personal or professional outcome.

To the extent permitted by applicable law, our digital services and educational materials are provided without warranties beyond those expressly stated or legally required.

HerPath will not be responsible for indirect or consequential losses arising from the use of our services to the extent such limitations are legally enforceable.

Nothing in these Terms excludes liability or limits rights that cannot lawfully be excluded or limited, including applicable consumer protection rights.

13. Governing Law and Disputes

These Terms are generally governed by the laws of the State of California, United States, except where mandatory laws of another jurisdiction apply.

If a concern or dispute arises, we encourage you to contact us first so that we may attempt to resolve it fairly and promptly.

Any legal proceedings will be subject to applicable laws governing jurisdiction and consumer rights.

14. Updates to These Terms

We may revise these Terms as our products, services, and legal obligations evolve.

Changes will be posted on this page with an updated effective date.

Where required, we will provide advance notice or obtain consent before material changes become effective.

15. Contact Information

For questions regarding these Terms, purchases, subscriptions, or HerPath services: